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Word of Mouth

Published on August 21, 2012 by in Blog Posts sticker on my car sticker on my car


I’m enjoying working on Fathers Over Forty.  I also find that I enjoy telling people about it.  In many ways, Fathers Over Forty represents a bit of a turning point in my life.  For the past 20 or so years, I’ve focused a lot of my energy on becoming a respected professional in my field–Assistive Technology for people with disabilities.  Believe me when I say that I know that there is still work to be done and I constantly strive to improve my work and professional life.  However, in many ways, that part of my life has been a success and I’ve sort of reached that goal.  I continue to work in that area and focus my “work-a-day” life on continuing to contribute to the field and help folks with disabilities live more independent lives through technology.  In case my colleagues are wondering: I don’t see myself changing my job or career anytime soon.


However; I’m finding myself focusing on family and fatherhood to a much greater degree than before.  With apologies to my teenaged daughter, Katie, who was raised while I was building a career, I’m now buckling down to be the best father I can be.  In addition to Katie, I have a son, Jake who just turned one.  My wife, Jenny and I are also expecting a daughter, Nellie, in early November.  My growing family needs a dad who is available and present.  My children need someone to set an example of how they should grow and develop into loving, productive, happy people.  My children need someone who primarily identifies himself as “Dad” and my wife needs someone who primarily identifies himself as “Father and Husband.”


Recently I ordered a some “Fathers Over Forty” business cards and a sticker for the back of my car.  I keep the cards in my wallet and I recently put the sticker on my car.  My original goal for the cards and the sticker was to promote the podcast in an inexpensive way.  However, I’ve found some unintended consequences related to these marketing materials.  When I pull my wallet from my pocket to pay for lunch or groceries, those cards remind me that I’m a father–an old one–but a father nonetheless.  During my hour-long commute, I look into my rearview mirror countless times and almost every time I see “” on my back windshield, I’m reminded that there is a family at home that is generally happy to see me and relies on me for many things.


I like podcasting.  I like blogging.  I LOVE being a father and I really do think that I’m a pretty good one.  In the world of social media and grass-roots marketing, word-of-mouth advertising is the key to success.  The relationships built, the bonds shared, and the stories told are among the most important building blocks of “developing your personal brand.”  I love the fact that I get to tell people about Fathers Over Forty and they can quickly tell where I’m coming from and that my family is at the top of my priority list.


What should the sticker in your rearview window say?  What’s the word-of-mouth message that you want people to associate with you?  What or WHO is at the top of your list of priorities?


Do me a favor:  If you don’t immediately know the answers to those questions, find them.  If you DO immediately know the answers, TELL SOMEONE!  And then, click in the comment box below and tell me!  I’d love to know more about you and what’s important to you.  Thanks for reading, listening and being part of our Fathers Over Forty community.

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1 Comment  comments 

One Response

  1. Guest

    You are an awesome papa, and the bumper sticker just adds an extra level of lovable geekiness to you! :-)

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